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Marketing Experts Create Distorted Images of Women

This clichéd and stereotyped video was published by the European Commission for a campaign designed to attract more women to a career in science. Based on the slogan “Science: it’s a girl’s thing” the commission said that the video had to “speak their language to get their attention”. But who´s language is that? This video  Continue Reading »

Pinky Math and Science Role Models Discourage Young Girls

A new study by two University of Michigan psychology professors shows that presenting girls with stereotypically feminine STEM role models—like Barbie’s pink laptop-toting bombshell—might actually discourage them from pursuing science, technology, engineering, and math. Cos middle school-aged girls who are already feeling like they aren’t good at STEM are going to be turned off by  Continue Reading »

Some Girls Want To Be Heros Too

Not all women like pink. Not even then, when they are still girls. As we posted earlier, a battle against the pinkification of toys causes quite a stir. However, it could be so simple that even a child could explain it: some girls want to be a princess, but some girls want to be superheros.  Continue Reading »

Pinkstinks: Two Sisters Fight Against Pinkification Of Toys

  The two sisters Emma and Abi moore founded Pinkstinks in 2008 to fight against sexist toys. Pinkstinks argues that the toy industry increasingly makes products for girls that centre on being pretty, passive and obsessed with shopping, fashion and makeup. Their “anti-pink” campaign two years ago started to  liberate girls from a toy industry  Continue Reading »