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Marketing Experts Create Distorted Images of Women

This clichéd and stereotyped video was published by the European Commission for a campaign designed to attract more women to a career in science. Based on the slogan “Science: it’s a girl’s thing” the commission said that the video had to “speak their language to get their attention”. But who´s language is that? This video  Continue Reading »

Victoria´s Secret Angels promoting their favorite tunes

A sexy lingerie company, a visually stimulating icon expands brand to radio. VS has launched a campaign on the DJ-focused music site a branded audio channel. So what is this music-based cross-promotion set up as a way for? It’s a “much needed solution to a very big Problem” said David Stein, CEO. Huh…what Problem?  Continue Reading »

Sexual Advertising For Skincare.

REN took a rather bold and progressive approach to advertise their 10th anniversary. It shows two individuals strip their clothes of and fooling around in a lake. The video was shot by Vince Squibb. As ‘Down to the River to Pray’ by Alison Krauss echoes in the humble images of Swedish nature, the viewer is  Continue Reading »