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Navigating Venus is an in-depth exploration into the ever (r)evolving woman. Therefore, this blog serves as a platform where we little by little publish some micro trends, findings and patterns we discovered so far and will discover in the future.



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Nacked Rebelle

To market her parfume “Rebelle” Rihana poses nude on a giant poster at New Yorker Times Square. But what comes first in this ad? The wild beauty or her inflammatory perfume? Her third perfume “nude” will be publicized in autum. We are looking forward to her next marketing strategy and how she wants to present  Continue Reading »

bad girls live fast

“Bad Girls” is a song by recording artist M.I.A. It´s lyrics revolve around sexual prowess and female empowerment, while it´s chorus features the refrain “Live fast die young, bad girls do it well” sung in a haughty rap-sung delivery.

sporty-elegant? high tide heels

by Paul Schietekat. “Taking the sporting trend to a new level.”        

Men to Market Women´s Products

CHANEL No. 5 women parfume or ELLE the women’s fashion magazine market their products by men. Brad Pitt to be the first male face of the upcoming advertising campaign to promote one of the best selling perfumes in the world. And now David Beckham as the first-ever male cover model for Elle Magazine. Whether the  Continue Reading »

Marketing to Women

A real not faked comercial which challenges typical stereotypes of women. The use of double entendres with the belt, nylons, shoes and rock purchased. And the women is not only conquers the rock, she buys and pays for everything – including the trip.  

“Trash oder fesch?” Caviar Manicure

  As we reported nail polish has become an economic indicator, because of being a cheap way to brighten up peopleslives. But neon colors were yesterday. So marketers created a kit “for something special”, with little pearlescent beads for a 3-D Caviar effect to express your inner queen – for a day… Who knows how  Continue Reading »

Victoria´s Secret Angels promoting their favorite tunes

A sexy lingerie company, a visually stimulating icon expands brand to radio. VS has launched a campaign on the DJ-focused music site a branded audio channel. So what is this music-based cross-promotion set up as a way for? It’s a “much needed solution to a very big Problem” said David Stein, CEO. Huh…what Problem?  Continue Reading »

start saying “no” and embracing mars

This is just saying what your fiends have been telling you for years: “Stand up for yourself!” A woman can still be herself, kind and polite, but stop apologize for something that you didn’t do, says Lisa Bloom – the author of Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World. Be  Continue Reading »

nail polish as an economic indicator

The time for the “Lipstick Index” has pasted. Nail polish now has replaced it as the female accessory to reflect the current economic situation. People are searching for cheap ways to brighten up their lives. So sales of nail polish are way up right now and are navigating venus. Women’s underwear sales are down, which historically  Continue Reading »

female fitness fanatics

When you think of a “Work-a-holic” or “Fitness Freak”, these are those people. Almost all of these are women and they do it for multiple reasons, at first. By the end it seems more like a drug addition than anything else, just waiting for the next fix. They give up everything, spending sometimes in the  Continue Reading »