„Femen“ the Ukrainian feminist activist group used the European Football Championship in order to call attention to a world that ruled by macho posture, male power and symbols of masculinity. Camouflaged as football-fans the activists mingle with other fans before they striped to the waist and presented on their naked bodies their statements. To symbolize the militant women´s movement Feme tried to push the EM cup from it´s pedestal. According to the activists it looks like a phallic symbol.