Do not underestimate female consumer when it comes to technology. As it turns out, women are our new lead adopters in tech. This statement from Intel researcher Genevieve Bell includes, among others, the fact that a whole bundle of technology is mostly owned by them. Underestimate women’s interest in and knowledge about technology you – as an technology company – risk losing your contact to your female consumers. Benefit both genders by making gender-specific appeals.

Thanks Jonathan Nauser for sharing this interesting insights of embracing women.