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Alfa-Maintence-Women and their inexorably quest for perfection

Plastic surgery is for many women a release from their quest for perfection. Regardless of the economic downturn the so-called ‘lipstick effect’ is no longer enough; the Botox and cosmetic-surgery industries are booming in spite of the recession and high-profile health scares. This effect were pushed by reality / game shows like Bridalplasty where brides  Continue Reading »

A bunch of man-buts gyrate to sell women cellulite creme

If there’s one thing that generally doesn’t get much attention — in life or mass marketing — it’s the man-butt. But this may change. Vichy’s “Booty Break” website encourages users to click-through the upbeat tunes to find the booty that they would like to see shake, slap, dance and/or flex. All with the goal of  Continue Reading »

Marketing Experts Create Distorted Images of Women

This clichéd and stereotyped video was published by the European Commission for a campaign designed to attract more women to a career in science. Based on the slogan “Science: it’s a girl’s thing” the commission said that the video had to “speak their language to get their attention”. But who´s language is that? This video  Continue Reading »

Frauen haben ein großes Stück der Macht erobert. Was nun?

Die Zeit Redakteurin Mariam Lau wagt einen Streifzug durch die deutsche feministische Literatur- und Bloggerszene und kommt zu dem, für Sie, traurigen Ergebnis, dass Frauen sich gerade aufgrund ihrer erkämpften und gewonnenen Freiheiten dem Mann auf subtile Art unterwerfen. Schuldig, so die Vermutung der Autorin Katie Roiphe, fühlen sich die Frauen gegenüber den Männern: „Es  Continue Reading »

Pinky Math and Science Role Models Discourage Young Girls

A new study by two University of Michigan psychology professors shows that presenting girls with stereotypically feminine STEM role models—like Barbie’s pink laptop-toting bombshell—might actually discourage them from pursuing science, technology, engineering, and math. Cos middle school-aged girls who are already feeling like they aren’t good at STEM are going to be turned off by  Continue Reading »

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